Google Analytics matched search queries report to optimize our adwords campaigns

Search query report is an important one when add negative keywords and related keywords to optimize our campaigns. But we can not get the search query report data immediately,there is delay. We only can check the data three days ago in Google Adwords. 

When we publish a new campaign, there may be many negative keywords that we can not think ahead, then the campaign cost too much, we are worried about this campaign and want to know the search queries that customers searched. if we wait for about three days, money waste.

For decrease the money waste, we can use marched search queries in Google Analytics to replace search query report. Although there is delay too, but only about 3 hours, and i am sure you can get some negative keywords in this report daily.

We can find it here: Ga Center->Advertising->Adwords->Matched Search Queries

In this report, there are many other data metrics like visits, bounce rate, visit duration,Pages / Visit etc, and also you can use custom reporting function to customize this report.

I write this post is not mean that Ga matched  search queries report is better than adwords SQR, there are all useful report, we'd better to use both of them to optimize our campaigns. We can use Ga's SQR to find negative quickly to decrease our money waster, and use Adwords SQR to find some better performance keywords.

Using Google Analytics to track multiple top-level domains

We separate our site into .com and .co.uk (maybe other domains) to improve our visitors' experience and also to help us better understand our visitors in different locations. Sometimes, we may also want to collect all the sites' data together to make the data more exactly. For example when visitors search a term from google to our .com site, then go to .co.uk site, we will hope google is our source. But if we do not collect all the data together, Google analytics will make .com site to be the source of .co.uk.

How should we do to track multiple top-level domains, in fact Google Analytics have customized the code for us, in your Ga center Admin->Tracking Code

Choose Multiple top-level domains, Iif you have used one top domain code, you will easy to understand this code. Copy the code and paste the code to all your domains' page, then test for about one week to make sure all the code is ok. You are successful to collect all your data together now, so easy.


What is Google Adwords in intuitive way

When I want to share something about adwords, I am not sure if people are interesting in the topics I write. So I search “google adwords” in google adwords keywords tools, I find that the query “what is google adwords” have about 1,900 search times every month.

I never thought that I will write something about “what is google adwords”, because I thought people who come to my blog all have learned something about adwords. Meanwhile, when i search "what is google adwords" in google there are abour 10,500,00 results.

So i will only share something more intuitive to help friends who are not familiar with Google Adwords to simply learn this google product.

Adwords is an ad system for advisers to promote their business. In fact we often meet the google adwords ads when we search something by google, for example: we search bags in google, the search result page will be:

The two red parts are the ads that promoted by advisers using Google Adwords.This is the ad in google itself. In addition, Google Adwords also can help advisers to promote their business on other sites that joined Google Adsense, another famous google products. When browsing webpages, we might see something like this:

There is "Ads by Google" or "AdChoices" below these ads, these are also belong to Google Adwords.This is my "what is google adwords", you can learn more on Wikipedia:
Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$28 billion in 2010.[2] AdWords offers pay-per-click, i.e, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mile (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. ... Learn More
If you want to learn how to use Google Adwords, you can read more about adwords in my blog here:http://huanggui.blogspot.com/search/label/Google Adwords or visit Google Adwords Learning Center:http://support.google.com/adwords/certification/bin/static.py?hl=en&page=examstudy.cs


Two Firefox Add-ons to check the unused css code of our page and site

If you have tested some css code, and when we delete some code, there may be some css code are not used, if we want to delete these code to decrease the size of a page, it will spend more time. There are some css check tools can help us to check if the css code is unused.
1.     Dust-Me Selectors
Dust-Me is a powerful Firefox Plugin, it can spider your page like a google robots, then check all the css file and css style the page have used, and find the unused css code.When you open your page or your local file in Firefox, click the right button of your mouse,
Note: This plugin can’t spider the css that between <style> and </style> that in your current page.

2.     Google Page Speed
If you are using Google Webmaster Tool, you may be reminded to add Page Speed. This Plugin is based for Firefox famous Plugin Firebug. You will never regret to use google page speed, it can not just check your css, it also help you to optimize your page, and increase the speed of your page by check your image, your js and so on.


3 ways of checking keywords rank of google in different location manually

Sometimes, we may find some keywords get traffic to our site, but we can’t find our page in the google search result when we search these keywords. Then we find that these keywords have a high rank in other place through Google Analytics or Google Webmaster Tools, like google.in(Google India). So we need to check the keywords rank of these keywords now.

1.     Manually search in the local google site
When you get the exact location from Google Analytics or Google Webmaster Tool, you can search direct in the location Google website. For instant, the rank is in Brazil, you can visit google.com.br, if in United Kingdom, you can visit google.co.uk. But if you can't find the domain of this country, you can use the second way.

2.     Browse Plugin Google Global
Google Global is the first tool I have used for rank check, it is easy to install, and easy to use.When you finished the install, search the keyword in google, and use the plugin it will take you to the right Google local site. Also the tools only have some presetting google place, like us,uk,au etc, if you want more place, you must add yourself.

Download this Plugin if you like: Google Global for Firefox, Google Global for Chrome.

3.     Google Adwords Ad Preview Tools
If you are a SEM, you may familiar with this useful google tools. It is not only for the advisers to preview their google ads, but also can help SEOer to check the local rank of some key words. Because this tools can choose the location and language, the most important thing is that when previews, the organic search result of google can also display, so you can use this to check what you want. This is the best way for you to complete your work. You never need know the domain of some country. The only thing you must to do is select the country and the Laguange then click the preview button.

Note: Because of google have insert something social into the seach result, when you are in your google account , the search result maybe your search result, not for all the people, so you’d better log out of your account when you check the rank.


The reasons of low CTR of our adwords ads

Some semers, especially the new ones, might find that our ads’ CTR is very low, there are many impressions, but no click or a few clicks. There are many reasons that can cause the low CTR

1. The unattractive Ad Text
The first thing you must to do is to check your ad text. The good ad text might include these elements: the numbers, the action and the keywords you buy.
a) Numbers will make the ads more attractive, for example: 50% Off, 7 Days limited etc.
b) The action will guide the customer to click your ads and do something on your site.
c) If your ads include the keyword it will make the keywords and the ads more match. And google also will highlight the keywords in your ads.

2. The Ads and Search Keywords not perfectly match

We suggest there are not too many keywords in one ad group, because one ad group have 2-3 ads, these ads can not cover all the keywords meaning. And google can not make sure what your main content of your group is.
If your ad group is perfect, then you can consider: do your ads are related to your keywords, and both related to your search queries. We may find that the keywords are match the ads, but the CTR is still low, this might be because of your search query is not match your keywors. For example, your ads is about cell phone and your keywords are also cell phone related, but if your keywords are broad or phrase match type , keywords: include cell phone case, cell phone change, cell phone battle etc maybe appear in your search queries. So make these "maybe" keywords negative will decrease some impressions, and improve your CTR.

3. Your rank is low
Check the rank of your ads, do these ads have low ranks after 5 , if so, you might got the high ctr too. You can increase your keywords bid if possible.

4. Other reasons.
Now it's your turn, write your comments below and share some other reasons with us.


The first blog post

Today is 19th, 7,2012, I start my English blog today. I have write something in Chinese before, but never in English. I work in a B2B company, and I am responsibility for Adwords,Analytics,Adsense etc. so I have some experience in online marketing. This blog will write something about online marketing, earning online and data analysis. First, I want share something about me to others, secondly I want to practice my writing. Good luck to myself, when some years later, I see my blog, I will laugh at me. At last welcome to my blog, my really blog.