Showing posts with label Google Analytics. Show all posts
Showing posts with label Google Analytics. Show all posts


Custom Matched Search Query Report to Analysis Your Keywords Perfromance

I wrote an article about how to use matched search query report in google analytics to optimize Google Adwords Campaigns. I have share the pros of this report, there is less delay of adwords’ SQR. 

Adwords SQR not only have delays about 3 days, but also do not have enough data about visitors performance on our site and not so convenient to browse the data campaign by Campaign, or compare a keywords with others. 

Today i will share how to custom your report in Google Analytics, and make your Matched Search Queries Report more useful and solve the problem. 

How to create the matched search queries report.

#1 Under the Custom Report Tap in GA center, then create a new report.
Image 1. Create New Report Under Custom Reporting Tab

#2 On the top of standard Matched seach queries report, click cusomize

Image 2. Customize the Standard Report

How to set the Metrics, Drilldowns and Data Filter

#1 The metric data

You‘d better set the metric group data up to your busines demands, and i suggest that they may include acquisition, behavior, outcome metrics. I choose visits, bounce rate, Pages/Visit, Per Visit Value and E-commerce  Conversion Rate ( if your site is not a e-commerce one, you can choose your goals for instead). There are many metrics you can use, as an analyst, i am sure you have spirit to have all the metrics a try.

Dimension Drilldowns

The setting is also up to your needs. But the reason i write this post is to make the report more convenient, and can compare the keywords performance, so i set the drilldown according to the structure of Adwords account, then i can browse the data step by step. Yes, campaign->Ad Group->Keyword->Match Type->Search Queries. 

#3 Report Filter

This is a important step in custom report's setting, only when you set the right filter, you can get the data you want. Our search query report is about PPC traffic, so set the medium include CPC/CPA/CPM/PPC data, the regular expression is cpc|cpa|cpm|ppc.

Image 3. Custom Matched Search Query Report Settings
You can refer to the image above, when you accomplish all the settings, save the report and you can get your custom report now.


Google Analytics matched search queries report to optimize our adwords campaigns

Search query report is an important one when add negative keywords and related keywords to optimize our campaigns. But we can not get the search query report data immediately,there is delay. We only can check the data three days ago in Google Adwords. 

When we publish a new campaign, there may be many negative keywords that we can not think ahead, then the campaign cost too much, we are worried about this campaign and want to know the search queries that customers searched. if we wait for about three days, money waste.

For decrease the money waste, we can use marched search queries in Google Analytics to replace search query report. Although there is delay too, but only about 3 hours, and i am sure you can get some negative keywords in this report daily.

We can find it here: Ga Center->Advertising->Adwords->Matched Search Queries

In this report, there are many other data metrics like visits, bounce rate, visit duration,Pages / Visit etc, and also you can use custom reporting function to customize this report.

I write this post is not mean that Ga matched  search queries report is better than adwords SQR, there are all useful report, we'd better to use both of them to optimize our campaigns. We can use Ga's SQR to find negative quickly to decrease our money waster, and use Adwords SQR to find some better performance keywords.

Using Google Analytics to track multiple top-level domains

We separate our site into .com and (maybe other domains) to improve our visitors' experience and also to help us better understand our visitors in different locations. Sometimes, we may also want to collect all the sites' data together to make the data more exactly. For example when visitors search a term from google to our .com site, then go to site, we will hope google is our source. But if we do not collect all the data together, Google analytics will make .com site to be the source of

How should we do to track multiple top-level domains, in fact Google Analytics have customized the code for us, in your Ga center Admin->Tracking Code

Choose Multiple top-level domains, Iif you have used one top domain code, you will easy to understand this code. Copy the code and paste the code to all your domains' page, then test for about one week to make sure all the code is ok. You are successful to collect all your data together now, so easy.