Adwords SQR not only have delays about 3 days, but also do not have enough data about visitors performance on our site and not so convenient to browse the data campaign by Campaign, or compare a keywords with others.
Today i will share how to custom your report in Google Analytics, and make your Matched Search Queries Report more useful and solve the problem.
How to create the matched search queries report.
#1 Under the Custom Report Tap in GA center, then create a new report.
|Image 1. Create New Report Under Custom Reporting Tab|
#2 On the top of standard Matched seach queries report, click cusomize
|Image 2. Customize the Standard Report|
How to set the Metrics, Drilldowns and Data Filter
#1 The metric data
#2 Dimension Drilldowns
The setting is also up to your needs. But the reason i write this post is to make the report more convenient, and can compare the keywords performance, so i set the drilldown according to the structure of Adwords account, then i can browse the data step by step. Yes, campaign->Ad Group->Keyword->Match Type->Search Queries.
#3 Report Filter
This is a important step in custom report's setting, only when you set the right filter, you can get the data you want. Our search query report is about PPC traffic, so set the medium include CPC/CPA/CPM/PPC data, the regular expression is cpc|cpa|cpm|ppc.