2012-08-06

Google Analytics matched search queries report to optimize our adwords campaigns

Search query report is an important one when add negative keywords and related keywords to optimize our campaigns. But we can not get the search query report data immediately,there is delay. We only can check the data three days ago in Google Adwords. 

When we publish a new campaign, there may be many negative keywords that we can not think ahead, then the campaign cost too much, we are worried about this campaign and want to know the search queries that customers searched. if we wait for about three days, money waste.

For decrease the money waste, we can use marched search queries in Google Analytics to replace search query report. Although there is delay too, but only about 3 hours, and i am sure you can get some negative keywords in this report daily.

We can find it here: Ga Center->Advertising->Adwords->Matched Search Queries


In this report, there are many other data metrics like visits, bounce rate, visit duration,Pages / Visit etc, and also you can use custom reporting function to customize this report.


I write this post is not mean that Ga matched  search queries report is better than adwords SQR, there are all useful report, we'd better to use both of them to optimize our campaigns. We can use Ga's SQR to find negative quickly to decrease our money waster, and use Adwords SQR to find some better performance keywords.

Using Google Analytics to track multiple top-level domains

We separate our site into .com and .co.uk (maybe other domains) to improve our visitors' experience and also to help us better understand our visitors in different locations. Sometimes, we may also want to collect all the sites' data together to make the data more exactly. For example when visitors search a term from google to our .com site, then go to .co.uk site, we will hope google is our source. But if we do not collect all the data together, Google analytics will make .com site to be the source of .co.uk.

How should we do to track multiple top-level domains, in fact Google Analytics have customized the code for us, in your Ga center Admin->Tracking Code


Choose Multiple top-level domains, Iif you have used one top domain code, you will easy to understand this code. Copy the code and paste the code to all your domains' page, then test for about one week to make sure all the code is ok. You are successful to collect all your data together now, so easy.