2012-07-20

The reasons of low CTR of our adwords ads

Some semers, especially the new ones, might find that our ads’ CTR is very low, there are many impressions, but no click or a few clicks. There are many reasons that can cause the low CTR

1. The unattractive Ad Text
The first thing you must to do is to check your ad text. The good ad text might include these elements: the numbers, the action and the keywords you buy.
a) Numbers will make the ads more attractive, for example: 50% Off, 7 Days limited etc.
b) The action will guide the customer to click your ads and do something on your site.
c) If your ads include the keyword it will make the keywords and the ads more match. And google also will highlight the keywords in your ads.

2. The Ads and Search Keywords not perfectly match

We suggest there are not too many keywords in one ad group, because one ad group have 2-3 ads, these ads can not cover all the keywords meaning. And google can not make sure what your main content of your group is.
If your ad group is perfect, then you can consider: do your ads are related to your keywords, and both related to your search queries. We may find that the keywords are match the ads, but the CTR is still low, this might be because of your search query is not match your keywors. For example, your ads is about cell phone and your keywords are also cell phone related, but if your keywords are broad or phrase match type , keywords: include cell phone case, cell phone change, cell phone battle etc maybe appear in your search queries. So make these "maybe" keywords negative will decrease some impressions, and improve your CTR.

3. Your rank is low
Check the rank of your ads, do these ads have low ranks after 5 , if so, you might got the high ctr too. You can increase your keywords bid if possible.

4. Other reasons.
Now it's your turn, write your comments below and share some other reasons with us.